The global e-commerce market is thriving. QNET has an AAA+ business grade from businessforhome.org. The direct selling company scored 82 out of 760 companies on Business For Home’s Momentum Ranks list, which takes into account key metrics including Twitter followers, percentage of revenue growth, YouTube views and subscribers, as well as recommended distributors.
Since its inception in 1998, QNET has ranked among the most advanced direct selling companies in the world by bolstering the business with the benefits of e-commerce. A report titled “E-Commerce Market Size, Share & Trends Analysis Report by Model Type (B2B, B2C), by Region (North America, Europe, APAC, Latin American, Middle East & Africa), and Segment Forecasts 2020-2027” states, “E-commerce offers the organization an easier reach for the customers, and hence necessary exposure to business is also achieved. E-commerce is also driven owing to the increasing importance of online marketing tools, such as Google ads and Facebook ads. Nowadays, the marketing options are in abundance due to the popularity of social media applications, which, in turn, helps in driving the market for e-commerce toward growth trajectories.”
According to the report, Asia Pacific commanded the e-commerce market with a share of 55.3% in 2019 and is expected to experience the fastest growth between 2020 and 2027. The report states, “North America and Europe are anticipated to witness steady growth over the forecast period. U.S. consumers are open to foreign brands and products. They are more aware of overconsumption and the environment. Consumers are very specific about the quality of the product, its composition, and its price. North America has one of the highest internet penetration rates. The Middle East and Africa and Latin America are expected to witness significant growth in the forthcoming years owing to the growing young population and rapidly evolving online shopping market.”
Direct Selling Is a Global Moneymaker
The global direct selling market is estimated at $189.71 billion and is projected to grow to $200.1 billion this year. According to a report titled “Direct Selling Market Size, Share & Trends Analysis Report by Product (Health & Wellness, Cosmetics and Personal Care, Household Goods & Durables), by Region (North America, Europe, Asia Pacific), and Segment Forecasts, 2022-2028,” the direct selling market is projected to expand at a compound annual growth rate of 6.1% between now and 2028.
“The growth of the global market is primarily driven by rising demand from consumers to check and validate a product before purchasing. In addition, new business models have emerged due to the internet ecosystem and shifting customer requirements, leading to the rise of direct-to-consumer (D2C) distribution channels. As a result, direct selling is a dynamic and quickly growing route of distribution for product and service marketing,” states the report.
QNET Continues To Thrive in Uncertain Economies
During the global COVID-19 pandemic that started in 2020, direct selling saw a rise in the use of online tools and video meetings, as well as a welcome boost in social connection for consumers who were isolated due to mandatory national lockdowns.
QNET quickly adapted and transformed its training and mentoring programs into structured virtual events. “Our annual convention in 2020 attracted around 200,000 participants from nearly 50 countries. In 2021, the participation went up to 350,000 participants from more than 50 countries,” said the company’s CEO, Malou Caluza. “We realized that we must continue with the virtual convention model even when it’s safe to hold physical events simply because so many of our people who were earlier limited by reasons such as visas or travel costs, could now get access to our events and training from their home at a fraction of the cost.”
The company’s agility in adapting during the early days of the pandemic has not gone unnoticed. “Our European business won an award for the successful implementation of a digital support strategy for distributors,” said Caluza. “At the peak of the lockdown in the European Union countries, the company was delivering 20 online business presentations a week in seven languages. At the same time, it also established an online business academy to coach new distributors in the business.”
Caluza added, “The foundation of the direct selling business is the relationship and personal touch that distributors build with their customers and their own team members. With the lockdown forcing social distancing and long periods of isolation, the direct selling industry did take a hit in the initial days of the pandemic. However, this industry has always proven to be resilient and adaptable. Many people who lost their jobs or other steady sources of income began turning to direct selling opportunities. It is reported that after an initial slump, most direct selling companies are seeing an increase in distributor sign-ups across the board. Also, companies that specialize in health, wellness, and nutrition products are seeing a spike in sales as more people are looking for products to boost their immunity and protect their families.”
Does the Increased Demand for Health and Wellness Products Raise the Rank of QNET in the World?
QNET’s catalog of over 300 quality products is a key to the company’s success. Designed by experts with the best materials, the products are intended to provide solutions to specific lifestyle issues. For example, the direct selling company’s HomePure range, which it launched in 2012, helps make one’s living space healthier with the Zayn air purifier and Nova water filtration system.
The company states, “Compact, robust, and scientifically developed following years of research; the two devices lead the field in their respective categories. And what’s more, they’ve both been endorsed by highly accredited international quality agencies, thus guaranteeing that when you purchase a HomePure product, you prioritize health.”
QNET says the product is a hot seller around the world.
“Access to clean and healthy water is a basic human necessity, and we are committed to providing safe drinking water solutions to our customers, many of who live in cities that are battling water contamination. We have partnered with leading research laboratories in Europe and manufacturers in South Korea to develop the HomePure Complete Water Line,” said Caluza. “Our goal is to offer a solution that addresses the most common water problems in the households without losing long-term efficacy and remaining environment friendly.”
